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2005 Advertising Rates
(prices listed are base rates and are negotiable)

The Market Cap (IA's Weekly Newsletter) Advertising*

E-mail List Rental	$90 CPM
Full Newsletter Sponsorship (includes Top and Bottom Text Ads)	$60 CPM
Top Text Advertisement	$35 CPM
Bottom Text Advertisement	$15 CPM

InvestorsAlley.com (Web) Advertising*

Home Page Only Banners (468x60)	$35 CPM
Premium Position Banners (468x60)	$35 CPM
Run-Of-Site Banners (468x60)	$25 CPM
Message Board Banners (468x60)	$10 CPM
Glossary Banners (468x60)	$5 CPM
Front Page Small Ads (125x125)	$20 CPM
Run-Of-Site Buttons (106x106)	$15 CPM
Sponsorships**	Custom Pricing

Contact Us when you are ready to order or if you have any questions.

Be sure to ask about our monthly specials and volume discounts!

* Rates are subject to change without notice. Please note that all of our prices are net of ad agency fees.

** Sample sponsorships include the Investors Alley Poll (front page), the Market Update (front page), specific columns, and anything else you or we can think of!

Advertising Specifications

Banner Specifications

Dimensions	468 pixels wide x 60 pixels tall
Format & Size	GIF, JPG, HTML, or Rich Media file - maximum 15k
Rotation	Up to ten banners
Animation	Unlimited

Small Ad Specifications (Front Page Only)

Dimensions	125 pixels wide x 125 pixels tall
Format & Size	GIF, JPG, HTML, or Rich Media file - maximum 10k
Rotation	Up to five ads
Animation	Unlimited

Small Ad Specifications (Run-Of-Site)

Dimensions	106 pixels wide x 106 pixels tall
Format & Size	GIF, JPG, or HTML file - maximum 7k
Rotation	Up to five ads
Animation	Unlimited

Newsletter Ad Specifications

Format & Size	Text and hyperlinks - up to 50 words
Position	Top and/or bottom of e-mail
Rotation	You may change your message each day

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